Transactional mail can sometimes be underestimated, and, rather than being sent to multiple recipients, this form of mail is sent to just one individual at a time. Transactional mail covers any mail that does not have any marketing purposes and has a wide range of applications from invoices to welcome mail.
Common transactional mail uses
- Thanking customers
This is a simple yet very effective way to build rapport between brands and consumers. By thanking customers, businesses can add a personal touch to their communications, helping develop greater loyalty from them.
- Sending invoices
Invoices are a formal and vital example of transactional mail that is sent out without marketing intent. This form of transactional mail allows businesses to maintain a clear paper record of recent transactions by sending invoices to their customers as a precaution.
- Welcoming new customers
Welcoming new customers is of the most significant transactional mail uses and are sent out after they have signed up/ purchased from a brand. Greeting new clients in a personalised and customised way is one of the most straightforward techniques to build a trusting relationship between company and consumer.
How does transactional mail work?
Often businesses will use outdated franking machines to send out any direct mail to their customers. But now, thanks to the digitalisation of mail, sending post to your customers has never been easier. Businesses can now utilise mailing companies to send out their transactional mail in a timely and cost-effective manner. Hybrid mail solutions are integrated with postal service providers that enable businesses to have their transactional mail printed and sent out to customers from the comforts of their own space. Companies can manage everything from the office without taking up any extra precious time or resources whilst creating long-lasting relationships with clients.
What are the advantages of transactional mail?
One of the best transactional mail features is that it can be personalised to keep customers interested and transform them into returning clients. Customising and tailoring transactional mail can result in around a 14% higher traffic generation rate than non-personalised mail and a 7% higher chance of a direct order.
Posting regular transactional mail helps to keep your customers engaged and notified. Mail open rates are much higher than those of emails. That’s why sending transactional mail can help ensure that your customers are being kept up to date rather than being in the blue. More importantly, they help keep your consumers happy, secure in knowing that your company is looking out for their best interests.
 Looms, K. (2017, January 19). What is Transactional Mail? Bakergoodchild.