Direct Mail Marketing Campaigns
Starting with the initial consultation and ending with the data analysis. imail comms provides a full, customised direct mail campaign service that promotes and strengthens your brand.
step 1: Consult
We’ll start by setting your business goals and objectives for the campaign
We will first conduct an analysis to determine your ideas, goals, and budget. We’ll decide what kind of direct mail campaign is best for your objectives and financial constraints.
step 2: audience
We’ll look for and identify the ideal audience
Following your session, we’ll dive into determining the most suitable demographic to target with your print marketing campaign using Experian software.
step 3: design & ARTWORK
Your campaign artwork will be created by our creative team
At imail comms, we have a dedicated in-house design team that specialises in producing artwork and designs that are both award-winning and have a track record of producing results that drive action.
step 4: print
Your campaign posters will be professionally printed & stored by us
To achieve a positive ROI, you must consider the use of paper stock. Spending too much money on the improper paper weight could hurt your campaign. A local pizza deal, for instance, shouldn’t be printed on expensive 300gsm paper. The intended audience won’t find the sentiment appealing.
step 5: delivery
Your campaign will be delivered exactly where it matters
No place is beyond bounds since we can deliver your print marketing across the country. Our customised distribution service is appropriate for everyone, regardless of whether you’re targeting customers or businesses. We offer direct mail as well as door-to-door distribution.
step 6: review
Finally, we’ll review the goals set and look at ways in which we can optimise further.
Understanding both the success and failures of a direct mail campaign is vital for continued success. A positive ROI on a marketing campaign could still see further improvements when analytically reviewed and assessed for opportunity to improve.
Looking for a company to help you achieve your bold growth objectives?
Utilising successful, tried-and-true direct marketing, we deliver results for you.
Marketing campaigns are sophisticated creatures. In response, we are here. Our knowledgeable staff develops custom direct marketing strategies that generate leads and increase sales.
To help you achieve your growth objectives, we suggest the top direct marketing services. We have a toolbox of efficient direct marketing techniques at our disposal, ranging from website design and SEO to imaginative content campaigns and social media advertising.
Why should you choose imail comms to deliver a direct mail campaign?
With a consultative approach, we work with you to develop your company and share our multi-award-winning marketing techniques with you.
We reach over 30 million addresses in the entire UK! We grant access to Experian data so that precise targeting can be done in each and every UK postcode.
Access our whole offering of services, including graphic design, business printing, direct mail, and hybrid mail. Along with DMA accreditations, we have comprehensive ISO 9001, 14001, and 27001 certifications.
Essential reasons why you should consider direct mail
It is useless to collect client data if you don’t have plans to use it for future marketing. A wonderful way to connect out to customers with personalised offers or more products that fit their buying preferences is through direct mail.
It can rekindle client loyalty, produce value-added sales, and promote repeat business. Did you realise that direct mail resides in a home for a period of time greater than 17 days? Actually, 31% of direct mail recipients will make a commercial action, for example visit a sender’s website. Therefore, if you mail just 5,000 customers, that could lead to 1550 internet visitors.
Creativity is essential when using direct mail. Do not be afraid to use unconventional layouts, paper types, sizes, and formats. Mailers can be personalised to the customer using the data you already have, which will make them stand out when their mailbox opens.
Colour & Mono Printing
In recent years, digital printing has advanced significantly. Our expertise and use of cutting-edge digital presses will maximise the effect of your artwork and enable the creative application of complicated variable data personalisation to your mailing.
Litho Printing
Large amounts of generic print work best with offset litho printing. For larger volumes, it provides good quality and cost savings. The printing of base stocks, letterheads, booklets, and leaflets is frequently done using lithography.
Address Overprinting
Printing the recipient’s address directly on the envelope or onto a pre-printed mailing piece can save money if the rest of the content of your message doesn’t need to be personalised. We provide high-speed, low-cost inkjet addressing onto a variety of goods.
Print Finishing
To guarantee that your print consistently makes the best first impression, we provide a full range of precision finishing options.
Did anyone tell you? QR Codes got a boost!
QR codes used to be clunky to use. In order to view the digital interaction you was required to download an app or open an app that you didn’t use very often.
Smart phones have come a long way and it’s now possible to open your camera and show it a QR code and instantly be taken to the relevant digital advertisement.
Combining online with offline marketing
It is important that you attribute spend to a chosen channel of communication. We understand that direct mail is harder (not impossible) to track the success.
To produce a successful offline marketing campaign, your digital call-to-actions need to be considered with precision. There are number of ways to do this to ensure you control the funnel that your customers take in order to interact with your business.