Direct Mail
Direct mail is a fantastic method of communication. How so? It is delivered directly to its audience in its physical form. A trusted medium over email marketing, with 87% of people considering it more believable. Direct mail is highly targeted for its recipients, so trust us when we say it gets results. Direct mail matters more than ever.
TOP UP // PAYP (Pay As You Post)
Choose your preferred payment method. Pay As You Post means you only pay for the letters you send when you post them. Top-Up allows you to credit your account and money is drawn from your balance. The choice is yours…
From 54p / per letter
From 61p / per postcard
No minimum spend
No monthly commitment
Unlimited users
Mail tracking & analytics
Royal Mail delivery
Summarising key features
- Upload & store your own letterheads
Release post until 18:00*
3x number of attachments per envelope
30 day post archives (Extendable on request)
Customer support available on both phone & email
- Automation workflows available**
*2nd class post only. Cut off for 1st class post is 15:00
**Folder configuration is only available of Autolink and API integrations
5x
Direct Mail generates around X5 times the number of opportunities.
Source: JIC Mail
31%
31% of Direct Mail drives commercial actions.
Source: JIC Mail
70%
70% of consumers say Direct Mail makes them feel more valued.
Source: JIC Mail
4.2x
Direct Mail is interacted with 4.2x times on average.
Source: JIC Mail
Direct Mail made easier with Hybrid Mail
Get the very best out of your Direct Marketing campaigns. imail comms, hybrid mail solution, provides you with 4 simple ways in which you can send Direct Mail. Our Hybrid mail products enable you to go from a digital file to a physical piece of mail in a few simple steps.
Introducing Hybrid Mail
Hybrid Mail Options
We have 4 submission methods that you can utilise to send Direct Mail & Business Mail. Online, Print Client, Autolink and for complete automation API. We have developed a range of Hybrid Mail solutions that will ensure that you can use one or multiple services depending on your business objectives.
Method 4
Build. Launch. Grow.
The imail comms API is a custom build platform for sending mail directly to your recipients. We tailor this solution specifically for your usage and link directly to our servers, streamlining your mail requirements for hassle-free, uncomplicated mailing. Empower your developer team and create a developer account today.
Scale your business with our easy to use API.
An API connection will automate and connect seamlessly with your own platforms. Giving you time back to focus on areas in which you can improve customer experience.
Open API for developers. Powerful automation for marketers.
We’ve created an extensive range of open API’s which will enable your IT team to customise in a way that suits your business.
The world is your oyster!
Our extensive range of API’s makes it simple for you to integrate our system into your chosen platforms. Our support team are on hand to help should you need any guidance.
Did anyone tell you? QR Codes got a boost!
QR codes used to be clunky to use. In order to view the digital interaction you was required to download an app or open an app that you didn’t use very often.
Smart phones have come a long way and it’s now possible to open your camera and show it a QR code and instantly be taken to the relevant digital advertisement.
Combining online with offline marketing
It is important that you attribute spend to a chosen channel of communication. We understand that direct mail is harder (not impossible) to track the success.
To produce a successful offline marketing campaign, your digital call-to-actions need to be considered with precision. There are number of ways to do this to ensure you control the funnel that your customers take in order to interact with your business.
Comparing the alternatives
| Hybrid Mail | Franking | Stamps | |
|---|---|---|---|
| Quarterly Lease Cost | No | Yes | No |
| Maintenance Costs | No | Yes | No |
| Ink Costs | No | Yes | Yes |
| Purchase Envelopes | No | Yes | Yes |
| Consumables | No | Yes | Yes |