As society adapts to the new modern age, more and more organisations are switching to contemporary and innovative communication methods. The concept of adapting to recent times often means that traditional communication channels are neglected and overlooked. Physical mail has always been an effective channel that consumers deem to be trustworthy, but sadly many businesses have become uninformed of the advantages of using mail.

Direct mail helps to boost engagement rates

Let’s face it, nothing beats the feeling of receiving new mail through the door; the excitement and curiosity to know what’s within the envelope. Unlike email, that can be dismissed by a click of a button, physical mail is more likely to be kept within your customers home, resulting in a subtle reminder that they can come back to at any given time.

The majority of mail can be tailored and customised to your audience, meaning that organisations can create attractiv