Did you know that 59% of email users say they get non-relevant emails every day? The chances of your company’s email getting lost in their inbox or deleted before it’s read are very high. Consumers like to feel nurtured and have relationships with their favourite companies instead of feeling like a cog in the wheel of their marketing efforts.
Direct mail marketing hits your target audience right in their physical mailboxes. You can send out catalogues, flyers, or postcards to inform your potential customers about an upcoming sale or product launch.
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