What happens to Returned Mail?
Mail that is undeliverable as addressed is forwarded, returned to the sender, or treated as dead mail.
Overlooking returned mail is a costly mistake that can be avoided when sending out automated mail.
Returned mail is not always retained or recorded, and is sometimes destroyed.
What are the benefits of fixing this problem?
By updating your mailing list you will end up with a much cleaner database. You will minimise and stop unnecessary mailing to ‘goneaway’ customers. If you’re sending mail to the wrong person continually this can affect your brand. You will lower your carbon footprint and more importantly stop any identity theft.
- Provides insight and analysis of returned mail
- ensures correspondence is arriving with customers first time, therefore reducing total costs
- Enables our clients to route the failed coms trough the correct business process
Why is mail returned?
There are many reasons for mail being returned or why Royal Mail can’t deliver the item.
- Addressee has moved or is not known
- Addressee has passed away
- Addressee doesn’t want to receive the mail
- Address is not known or is incomplete
- There is a physical barrier to delivery (e.g. no letterbox)
What can we tell you about the returned mail?
Using the 2D barcode placed on all our mail we are able to return a great deal of information that enables you to update your records accordingly.
- Customer name and address
- Alpha / numeric unique customer number
- Campaign information
- Mail out dates
- Reason for return
- Data source information/identifier
Do you need help with an existing account? Chat to a real human from a customer services team, they’re happy to help.
Contact a specialist
Wondering if imail comms have the right communications tools for your business? Chat with our team to see if there’s a fit.
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